Layout Press Releases
Advertising: Managing in an Instant-Access
Launching of MagazineXT
- Xinet Distributorship
Remaining in line with the commitment to offer the most
technologically advanced solutions, Layout is venturing into the
field of digital asset management (DAM) as a distributor for Xinet
products: FullPress, WebNative, WebNative Venture and WebNative
Portal. Xinet is the leading developer of high-performance server
software applications for graphics and media professionals.
The Xinet WebNative platform streamlines the collection, the access,
the production, the distribution and the archiving of graphic media
for advertising, publishing and corporate communications.
Xinet's cross-platform system accelerates the creative and
production workflow by breaking down barriers between staff, vendors
and clients. Here is just one example of how an advertising agency
with offices around the globe can use WebNative: the agency's art
directors, account management, creative and traffic department staff
as well as art buyers and suppliers can access, develop and approve
shots, images, brands and layouts via the Internet wherever they are
in the world.
- Advertising: Managing in an Instant-Access Culture
The usual "I'll get back to you" just doesn't cut it anymore in
today's instant-access corporate culture. When a client calls -
anytime, from anywhere - inquiring about the status of an ad
campaign, you better have the answers fast. While technological
advances have streamlined the way in which designers and
creative types design communications materials, management needs
to make better use of available technology to keep track of the
agency's bottom line. Job Tracking System (JTS) is the answer.
This new Web-based project management system, designed by Layout
Ltd. specifically for advertising agencies, electronically
manages the agency's workflow.
JTS allows account and agency management to track the progress
of each component of an ad campaign, whether the assignment is
done in-house or by a freelancer.
A Web-based workflow solution, JTS improves every aspect of the
traffic management process as it oversees the countless creative
tasks of each account's workload. JTS Modules include:
Accounts and Brands - Store all your clients and respective
brands in a database, which can be organized in a variety of
ways. Projects, Jobs and Tasks - JTS electronically manages each
step, from scheduling to creating project timelines to time
Servers and Archive - JTS allows you to allocate a path and
backup reference for your jobs. Job Previews - Access "previews"
of each job from your system's Web browser from anywhere,
Reports - The reports engine allows you to submit queries based
on numerous criteria, eliminating the need to extract data
manually. On the Administrative level, JTS allows you to:
Create users and assign specific roles and system-based
privileges. Customize the server, backup and restore options.
These are just some of the advantages of JTS. In today's
competitive, instant-access climate, JTS is specifically
essential for advertising agencies.
Launching of MagazineXT
Beirut - Lebanon september 8th, Layout ltd. announced the launch of
its new MagazineXT XTensions to QuarkXPress™™.
MagazineXT offers publishers the ability to monitor Magazine
production live, using a web browser from any MAC or PC on the
network. Each page being produced by QuarkXPress™ users on the
network will be reflected inside the web browser, allowing
production managers to monitor the pages while they are being
produced, catch mistakes and modifications before going to press,
and get instant updates on the status of the production without
disturbing the production team.
Furthermore, MagazineXT offers 2 additional features:
• Email Preview: Sends email previews of QuarkXPress™ pages directly
from QuarkXPress™ with a single click.
• Warning Manager: Alerts the user about several printing and
picture problems which could be avoided such as missing picture
files, cropped pictures, low resolution, RGB, LAB and Grayscale
"MagazineXT is considered to be a unique solution for several
problems affecting the workflow of the magazine publishing process."
said Gabriel Habis, president & CEO for Layout ltd. "Management has
no access to information about the progress of production, the page
layout previews and if all advertisement expected have been inserted
in the issue, unless they actually walk into the production studio.
With MagazineXT, management can view the magazine as it is being
produced by the production team from the comfort of their desk."
Added Mr. Habis.